So, your color selection is of the highest responsibility, so choose wisely. Not only does color have a significant psychological impact, but it also directly impacts the overall user experience.
What's more, 62% to 90% of that assessment is based only on color alone! As mentioned in the article about color psychology, the Institute for Color Research study found that people make a subconscious judgment about an object, person, or environment within 90 seconds of initial viewing. It is one of the most influential factors on our perception of nearly everything we see, be it a web page, book cover, cereal box, or a piece of art. So why do designers need to know this? Designers have to understand the importance of color. This process is incredibly fast and takes place in a fraction of a second without us even realizing it.
The human brain perceives these wavelength combinations and interprets then into various colors. In the physical world, all the objects reflect light, each with a different wavelength. The modern color theory focuses on the color wheel, and its definition of primary, secondary, and tertiary colors. What is color theory?Ĭolor theory is the practical science of mixing colors according to how people see and perceive them. In this article, we'll discuss color theory, a crucial part of UX/UI design learning and education. Color is about simple principles and practice. However, the beauty of color is that anyone can jump in and learn the basics. Standing on the outlook and looking in, it may initially seem challenging to understand color theory and psychology.
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